Ch. 2 - Strategic Planning for Competitive Advantage

                                                          

The strength of Trapstar has dominated in the UK Drill Scene. If you look at 90% of United Kingdom Rappers, you will at least see one person representing the brand.

It is a threat  to Nike, Adidas, Pumas etc...  big rappers  such as Central Cee (UK Superstar) and fans be wearing the brand.

The weakness of the brand is the lack of diversity,For example, Trapstar is dominating in Hip-Hop but not other genres.

Trapstar gave a lot of opportunities  to young  inexperience to express their art.