Ch. 1 - Overview of Marketing

Mission Statement

Trapstar’s style is a blend of streetwear, high fashion, and punk rock. The brand’s signature design features the iconic red and white star, which symbolizes the rebellious spirit of the youth. From t-shirts to hoodies to accessories, Trapstar’s products are edgy, bold, and perfect for anyone who wants to make a statement. But Trapstar is more than just a clothing brand. It’s a lifestyle. The brand’s ethos is all about breaking free from the norm and living life on your own terms. It’s about being apologetically yourself and expressing your individuality through fashion.

At Trapstar, we believe that fashion should be inclusive, and we strive to create designs that cater to all shapes, sizes, and genders. We are committed to sustainability and ethical production, and we work with suppliers who share our values.

Brief History

Trapstar was one of the first big players in the industry. Mikey, Lee and Will, started the brand in 2008 making t-shirts for themselves and other friends. But the word quickly spread in their local area and friends threatened to bootleg their designs if they didn't start selling to a wider market.